Top 5 Travel and Local Apps in South Africa Q1 2024

In the first quarter of 2024, the top travel and local apps in South Africa showcased varying performance trends in weekly downloads and active users. Here’s a closer look at the top 5 apps based on Sensor Tower data.

Booking.com: Hotels & Travel maintained a consistent presence with weekly downloads fluctuating between 15K and 24K. The app started the quarter strong with 24.3K downloads in the first week of January and experienced a dip towards mid-February, reaching a low of 15.4K. However, it regained momentum by the end of March, closing with around 18.9K downloads. Active users remained stable, hovering around 300K to 320K throughout the quarter.

Google Maps saw a steady stream of downloads, starting at 17.7K in early January and peaking at 20.6K by the end of January. Despite a slight decline in downloads to 14K by mid-March, the app's active user base remained robust, averaging around 700K to 730K users weekly.

Find my Phone - Family Locator demonstrated a notable increase in both downloads and active users. Weekly downloads grew from 4.6K in early January to a peak of 9.2K in early March. Active users followed a similar trend, starting at 8K and climbing to nearly 12K by early March. The app also achieved steady revenue growth, peaking at approximately $2.5K in the last week of February.

FlySafair experienced varying download numbers, beginning the quarter with 7.8K and peaking at 9K by the end of January. Despite fluctuations, the app's active user count remained relatively stable, averaging around 45K to 50K throughout the quarter.

Airbnb showed consistent performance in weekly downloads, ranging from 5.8K to 9.4K. The app started strong with 9K downloads in the first week of January and saw a gradual decline, ending March with 5.8K downloads. Active users remained steady, with a weekly average of around 75K to 80K users.

For more detailed insights and data, visit Sensor Tower.